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Excerpt from www.bnnbloomberg.ca
(Bloomberg) — Using Facebook in the lead-up to the US 2020 presidential election might have increased the chances of someone voting for Donald Trump, university researchers said in a study published Monday in the academic journal Proceedings of the National Academy of Sciences.
As part of the study, the researchers asked nearly 19,900 Facebook and 15,600 Instagram users to stop using the platforms ahead of the 2020 election. The authors, led by Stanford University professors Hunt Allcott and Matthew Gentzkow, found some evidence suggesting that people who used Facebook might have been more likely to vote for Trump. They noted that their finding fell “just short” of being statistically significant.
“So we need to take it with a grain of salt,” Gentzkow said in a statement. “But if it’s real, it’s big enough that it could impact the outcome of a close election.”