In an effort to give businesses the best tools for success (but more importantly, to keep up with the likes of Google), Meta has unveiled new generative AI features for advertisers on its platforms.
The upgrades, which are set to roll out over the course of this year, will include full image and text generation capabilities.
Besides improving efficiency by automating certain parts of the ad creation process, Meta also says that its GenAI features will help to improve ad performance by offering up more creative variations.
The most eye-catching addition will be Meta’s image generation tool, which offers advertisers the ability to generate full image versions inspired by their original ad content. The tool includes text overlay capabilities and a handy image expansion feature to make adjusting the aspect ratio of an image easier.