Apple steps up war of words with European regulators– www.bbc.com
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“Bureaucrats in Brussels” are unfairly challenging Apple’s closed ecosystem and denying users the “magical, innovative experience” that makes the firm unique, Apple said.
“We have a serious threat to that in Europe,” executive Greg Joswiak said in advance of the recent launch of its newest products and features.
The so-called walled garden that combines Apple’s products and software ensures a safe and high quality experience for users, it says, but EU regulators counter that it unfairly shuts out rivals.
The two sides have had years of rows, culminating in a €500m (£430m; $586m) fine handed down in April by the EU, which accuses the tech giant of anti-competitive behaviour on its App Store.
As part of the Digital Markets Act (DMA), which came into force in 2022 and began to apply in 2024, the EU targets several major tech companies.
In Apple’s case, the DMA requires it in part to ensure that devices, such as headphones, made by other brands will work with iPhones.