Go to Article
Excerpt from www.motherjones.com
About five miles south of Broken Bow, in the heart of central Nebraska, thousands of cattle stand in feedlots at Adams Land & Cattle Co., a supplier of beef to the meat giant Tyson Foods.
From the air, the feedlots look dusty brown and packed with cows—not a vision of happy animals grazing on open pastureland, enriching the soil with carbon. But when the animals are slaughtered, processed, and sent onward to consumers, labels on the final product can claim that they were raised in a “climate friendly” way.
In late 2022, Tyson—one of the country’s “big four” meat packers—applied to the US Department of Agriculture, seeking a “climate friendly” label for its Brazen Beef brand. The production of Brazen Beef, the label claims, achieves a “10 percent greenhouse gas reduction.” Soon after, the USDA approved the label.
Immediately, environmental groups questioned the claim and petitioned the agency to stop using it, citing livestock’s significant greenhouse gas emissions and the growing pile of research that documents them. These groups and journalism outlets, including Inside Climate News, have asked the agency for the data it used to support its rubber-stamping of Tyson’s label but have essentially gotten nowhere.