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Excerpt from news.abplive.com
Rumble, a Toronto-headquartered video-sharing platform, has taken legal action against tech giant Google, alleging anticompetitive behaviour within its digital advertising products. As reported by Reuters, the lawsuit, filed in the US District Court for the Northern District of California, seeks damages exceeding $1 billion.
According to Rumble, Google has established a monopoly within the ad stack by acquiring various companies along the advertising chain. This strategy allows Google to represent both ad buyers and sellers while operating the exchange connecting these parties. Additionally, Rumble accuses Google of colluding with Meta’s Facebook to hinder alternatives to Google’s ad tech ecosystem.
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