Pride merchandise on display at a Target store in Atlantic Terminal in Brooklyn, New York, in May of 2023.
Duncan Osborne
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One year after Target scrambled to remove Pride merchandise in response to threats from right wing groups and individuals, the retail giant is again restricting LGBTQ-themed products in stores this year.
Target will sell Pride merchandise in select stores based on product performance and feedback, according to a fact sheet posted on the Target website. Target will, however, still sell all of its Pride merchandise online.
“We’re offering a collection of products including adult apparel and home and food and beverage items, curated based on consumer feedback,” Target said in the fact sheet. “The collection will be available on Target.com and in select stores, based on historical sales performance.”
