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Excerpt from www.einnews.com
WROCłAW, POLAND, May 20, 2024 /EINPresswire.com/ — As informed by Facebook Payments International Limited, “From July 1, 2024, fundraising tools will no longer be available on our platforms for any charities in the European Economic Area.” This means that charitable organisations will no longer be able to collect donations using Meta’s tools on Facebook or Instagram. This change, which follows the end of personal fundraising on Facebook and Instagram, has essentially ended the crowdfunding capabilities of leading social media platforms in Europe.
What should NGOs do in terms of Meta changes?
The latest update may come as a shock to many – NGOs and socially engaged Facebook and Instagram users. For a long time, these platforms offered interesting solutions for charity fundraising. Users of these platforms could create fundraisers on behalf of their favourite organisations. Nonprofits, on the other hand, could add a handy donation button to their profile.