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Excerpt from www.msn.com
Apple is granting massive discounts on select iPhones in China, as reported by CNBC. With this, Apple CEO Tim Cook hopes to score in the intense competition with local brands such as Huawei. According to the report, Apple is offering select iPhone models with high discounts on Chinese e-commerce platforms such as JD.com and Alibaba’s Tmall.
Currently, the iPhone 15 Pro Max with 256-gigabyte storage is available for 7949 yuan (around 1250 dollars). The regular price is 9999 yuan, approximately 1572 dollars. Thus, Chinese consumers can save a good 20 percent compared to the regular price.
The high discounts are linked to the declining iPhone sales, as market expert Le Xuan Cheiw explained in the report. Apple suffered sales declines of 25 percent in China in the first three months of this year compared to the previous year. In the process, the market share fell from 20 to 15 percent. Apple CEO Tim Cook intends to curb the sales slump with the discount campaign.
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