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Excerpt from worldscreen.com
Nielsen has launched a new cross-platform media measurement tool, which found that The Walt Disney Company accounted for 11.5 percent of all TV viewing in the U.S. last month, ahead of YouTube at 9.6 percent.
More than 40 percent of Disney’s share was attributable to Disney+ and Hulu, per the Nielsen’s first report of The Media Distributor Gauge. Behind YouTube in third place was NBCUniversal at 8.9 percent, with Paramount at 8.8 percent and Warner Bros. Discovery at 8.1 percent. Netflix fell just outside of the top five at 7.6 percent, with FOX at 6.1 percent. Per Nielsen, 14 media companies reached a 1 percent or greater share of TV usage, including Prime Video, boosted by Fallout, with a gain of 12 percent to reach 3.2 percent of viewing; Scripps (2.3 percent), Weigel (1.5 percent), The Roku Channel (1.4 percent), A+E Networks (1.3 percent), Hallmark Media (1.2 percent) and AMC Networks (1.1 percent).
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