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Excerpt from scitechdaily.com
Gloom and doom warnings about climate change are often ineffective, as evidenced by a global survey involving 59,000 participants from 63 countries. Researchers developed an app to tailor climate change messages effectively, finding that scare tactics can sometimes backfire, especially in places like Norway where such approaches are less effective compared to more constructive messages.
To effectively communicate about climate change and global warming, it’s crucial to tailor your message to suit your target audience and your goals. Researchers have created an app designed to assist individuals keen on raising awareness about climate issues. This tool aims to maximize support, whether the users are researchers, politicians, decision-makers, or legislators.
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