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Excerpt from www.storyboard18.com
Adobe released findings of its Future of Trust Study for India, which surveyed over 2,000 Indians about their experience encountering misinformation online and concerns about the impact of generative AI. Tied to its work on Responsible Innovation, Adobe commissioned the study to understand public perceptions and sentiment about the societal impact of generative AI and misinformation, including its implications within the context of the ongoing elections in India. Among the findings, the study highlights strong desire from consumers to have tools to verify the trustworthiness of digital content and the urgent need for proactive measures to address misinformation’s potential impact on election integrity in the country.