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Excerpt from bgr.com
With its new unskippable ad feature, YouTube might end up killing ad blockers once and for all. Currently, the video platform is experimenting with server-side ad injection, which means the ads would appear directly in a video’s stream, bypassing ad blockers.
A Google spokesperson explained the test to Gizmodo: “YouTube is improving its performance and reliability in serving both organic and ad video content. This update may result in suboptimal viewing experiences for viewers with ad blockers installed. Ad blockers violate YouTube’s Terms of Service, and we’ve been urging viewers for some time to support their favorite creators and allow ads on YouTube or try YouTube Premium for an ad-free experience.”
While YouTube claims that watching ads helps support users’ favorite creators, a Redditor said they’re getting 90 seconds of unskippable ads “before every video,” which makes the platform pretty much useless.
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