Disney Consumer Products helps Chinese partners to ‘go global’ – China.org
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A Disney executive shared with China.org.cn that his cross-border strategy, introduced last year, has prompted many of Disney’s Chinese partner brands to successfully sell their products in overseas markets. In addition to aiding Chinese partners abroad, the global media and entertainment conglomerate is also optimistic about future growth with its own business in consumer products.
Kermid Rahman, senior vice president and general manager for Disney Consumer Products in Asia Pacific, stated that since he initiated the cross-border strategy last year nearly 70 licensees in the region have collaborated with Disney to start cross-border business.
“Many Chinese brands have successfully entered the Japanese, South Korean and Southeast Asian markets, and have already achieved brilliant performance,” he said at The Walt Disney Company’s Greater China Consumer Products Showcase 2025 held in Shanghai on Sept. 10. The temporary exhibition and showcase conference saw more than 3,700 representatives from various partner brands in attendance.
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