Trump campaign unveils outreach strategy targeting swing-state voters who don’t regularly vote: Report– www.washingtonexaminer.com
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The Trump campaign is deploying a new strategy to reach out to “hard-to-reach, low-propensity voters” who have indicated they could be interested in supporting the Republican nominee in the general election.
According to campaign training materials obtained by Axios, Trump’s staff are working to court voters who have shown interest in their candidate by attending a rally but haven’t been reliable in showing up at the polls in the past.
According to the documents, the campaign’s volunteers are incentivized to reach out to specific lists of voters. They are given an initial list of 25 voters, with a goal of visiting at least 10 in person. The volunteers are then rewarded for engagement with Trump merchandise and “expedited” entry into Trump rallies. As the volunteers contact and engage more voters, they are eligible for larger rewards. The most active volunteers could be rewarded with an exclusive “thank you party.”
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