MSNBC, NBC Double Down on DEI and Quotas as Trump Administration Pledges To Stamp Out ‘Discriminatory’ Behavior in the Media Business– freebeacon.com
Source Link
Excerpt:
When FCC chairman Brendan Carr announced last week that the Trump administration will block the business deals of media conglomerates that engage in discriminatory DEI practices, some employees at the liberal network MSNBC took notice.
“MSNBC could be in the administration’s crosshairs as well. The network is in the process of being spun off from its parent company,” MSNBC columnist Ja’Han Jones wrote after Carr’s statement that he would block media mergers and acquisitions involving firms that promote what he calls “discriminatory” DEI practices.
Jones was referring to SpinCo, the temporary name that Comcast has given the holding company for its planned spinoff of MSNBC, CNBC, and all but one of its other cable channels, which it’s jettisoning due to the terminally ill—yet still enormously profitable—cable TV business dragging down its share price.
The concern at Comcast and its subsidiary NBCUniversal is perhaps due to the media giant’s unusually aggressive promotion in recent years of DEI and social justice initiatives, as well as racial and gender quotas, which executives have said they hope will “change the face” of the media industry and induce “demographic change,” specifically at NBCUniversal.
