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The most memorable meme of the recent Canadian election campaign emerged from the line outside an Ontario microbrewery, where an older Liberal Party supporter named Matt Janes flashed two middle fingers to protesters agitating against Prime Minister Mark Carney.
The obscenity went viral — with Janes becoming infamous as the Brantford Boomer — not just for its crass vulgarity, but for exposing the deep generational divide in Canada.
Polls showed Canadians boomers overwhelmingly backing the successful Liberal campaign, which Carney centered on confronting U.S. President Donald Trump and his threats to annex the country. Younger Canadians stuck living with their parents and unable to afford starting families supported the Conservative Party, which campaigned on cost-of-living issues, combating crime, and reversing what leader Pierre Poilievre branded the “lost decade” of economic malaise under former prime minister Justin Trudeau.
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