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Last year, companies began to pull back from promoting their Diversity Equity Inclusion efforts and social justice activists blamed the incoming Trump administration. It has been a violation of federal law to discriminate for 60 years so to moderates it seemed odd to add a layer of discrimination in hiring, even one deemed positive. And they never considered it may have instead been done at all due to pressure from the previous administration.The backlash was entirely predictable, but in both cases it was on the fringes. For no benefit, corporate CEOs were ignoring the ‘stay out of it unless your customers are dominated by it’ mantra.In the 1930s, Metro-Goldwyn-Mayer(MGM) studio head Louis B. Mayer was asked why he was not capitalizing on the horror movie craze, “Frankenstein”, etc. that had made Universal so much money. He replied, ‘Why sell two tickets when I can sell four?’ In their case he meant family movies rather than just those for adults but if your product is for both Republicans and Democrats, cheese or booze, it is wise to alienate neither by telling the world you support Hamas terrorists or DOGE or anything else.
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