News Source
EXCERPT:
Rather than feel discouraged by the tech world’s disinterest in luxury, she decided to seize her company’s opportunity to target a massive, underserved market. The start-up builds custom tools for retailers, like customer-facing shopping assistants and back-end data optimizers, from the grocery store chain Sprouts to the multibrand retailers like Nordstrom. Looking ahead, Mostafazadeh is hoping her company “makes it so that what happened to the neighbor on the north doesn’t happen to the neighbor on the west,” she said, gesturing to Macy’s a few blocks away, lest it suffer the same bankruptcy fate as retailers like Ssense, Matches, and Saks Global.
You can probably think of a couple of pain points that Mostafazadeh’s technology—which she prefers to call “augmented intelligence”—aims to address. Many of these pain points can be found online, where shoppers can waste hours on an endless scroll without making a single purchase. (Natural language searches like “black loafers under $500 with ruching at the toe stitch only” are well within the realm of what’s technologically possible, but far from the reality you’d currently find on most e-commerce sites.)